Question 1

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO is the practice of making your website readable, citable, and trustworthy to AI answer engines like ChatGPT, Gemini, Claude, and Perplexity. Traditional SEO optimizes for a search engine that returns a list of blue links. GEO optimizes for engines that read your content, decide what's true, and synthesize a single answer. Different audience, different rules.

Question 2

How is GEO different from traditional SEO?

Accepted Answer

SEO rewards keyword targeting, backlinks, and ranking on a results page. GEO rewards being the source AI models choose to quote. That means structured data, factual density, named-entity clarity, server-rendered content, and authoritative citations matter more than meta keywords. A page can rank #1 on Google and still be invisible inside ChatGPT — they evaluate completely different signals.

Question 3

Which AI answer engines does IndexGraph optimize for?

Accepted Answer

The big four: ChatGPT (OpenAI), Perplexity, Google Gemini, and Claude (Anthropic). We also audit for Google AI Overviews, which now appear on a significant share of Google searches. Each engine crawls and synthesizes content differently, so IndexGraph measures readiness against the patterns each one rewards — not a single generic "AI score."

Question 4

What is the AI Readiness Score and how is it calculated?

Accepted Answer

It's a single 0–100 number that summarizes how well your site performs across seven dimensions: AI Readability, Content Semantics, Citation Readiness, AI Access, AI Crawlability Intelligence, E-E-A-T Signals, and Entity Knowledge Graph. Each dimension is scored independently against 200+ checkpoints, then combined using a weighted formula. The breakdown tells you exactly where to focus first.

Question 5

How long does an audit take?

Accepted Answer

A free basic audit runs in under a minute. A full deep audit — which includes JavaScript rendering, multiple crawler simulations, schema validation, and AI engine probes — usually finishes in 3 to 10 minutes depending on site size. Larger sites with hundreds of pages take a bit longer. You'll see live progress as the pipeline runs, so nothing feels like a black box.

Question 6

Is there a free plan?

Accepted Answer

Yes. You can run a free Basic Audit on any public URL without paying — that gives you your AI Readiness score plus the headline findings for each section. The Standard plan (₹999/month) unlocks deeper diagnostics, AI-driven fix recommendations, and report exports. We built the free tier to be genuinely useful, not a teaser.

Question 7

Can IndexGraph audit any public website?

Accepted Answer

Yes — any publicly accessible URL works, whether it's WordPress, Shopify, Webflow, Framer, Next.js, or a fully custom stack. The crawler renders JavaScript so single-page apps audit correctly. We can't crawl content behind a login, paywall, or `noindex` directive, since those are explicitly hidden from search engines and AI engines alike.

Question 8

Does IndexGraph store the data it crawls?

Accepted Answer

We store the audit results (scores, findings, recommendations) so you can revisit reports and track progress over time. We don't keep full copies of your crawled content beyond what's needed to generate the report. Data is hosted on managed infrastructure with encryption at rest. You can request deletion any time — details are in our Privacy Policy.

Question 9

Why does my website rank on Google but not in ChatGPT?

Accepted Answer

Google indexes pages and matches keywords. ChatGPT reads pages, evaluates whether the content is trustworthy, structured, and citation-worthy, and then decides whether to synthesize it into an answer. Modern SaaS sites built in React, Vue, or Webflow often score well on Google but fail AI crawlers because the content lives inside JavaScript that AI bots don't execute. Run an audit — you'll see exactly which signals are missing.

Question 10

What should I do after I get my audit results?

Accepted Answer

Start with the P0 fixes — those have the highest weight in your score and usually take a few hours. Then work through P1 items the same week. After each batch of fixes, re-run the audit; you'll see the score move in real time, which tells you what's actually working. The Pro and Premium plans include an AI-generated playbook that prioritizes fixes for you and tracks them over time.